Breaking the fast!

From the Managing Director’s Desk

Breakfast, the first meal taken after rising from a night's sleep, at times falls low on our list of priorities. However taking just a few minutes to have something to eat can really make a difference to your day. Breakfast provides the body and brain with fuel after an overnight fast – that’s where its name originates, breaking the fast!

Nutritionists advise that breakfast should be eaten within two hours of waking.

Apart from providing us with energy, breakfast foods are good sources of important nutrients such as calcium, iron and vitamins, as well as protein and fibre. The body needs these essential nutrients and research shows that if these are missed at breakfast, they are less likely to be compensated for later in the day.

Breakfast can be good for waistline too, research shows those who eat breakfast are less likely to be overweight and more likely to be within their ideal weight range compared with breakfast skippers. If you skip breakfast, you’re more likely to reach for high sugar and fatty snacks mid-morning.

A hearty and healthy breakfast aids in maintaining required glucose levels, an essential carbohydrate that is needed for the brain to function. Many studies amongst students have shown how eating breakfast can improve memory & concentration and has been linked to improved grades.

With changing lifestyles, hectic schedules and increased awareness among people for health & fitness, a gradual shift is happening (particularly in urban households) towards healthier breakfast habits compared to traditional breakfast foods like Paranthas & Eggs.

More and more people across various age groups are opting for nutritious, low-fat and convenient breakfast foods such as Cornflakes, Muesli and Porridge.  Moreover, urban consumers prefer an on-the-move arrangement for breakfast due to their demanding schedules, and breakfast cereals provide exactly that. offers a gourmet of such cereals – yummy & crunchy with multi-health benefits - from managing weight to keeping your heart healthy or simply helping you in staying fit.

Our products have a healthy balance of ingredients to ensure there is nourishment in every bite. Care is taken in every step of our manufacturing processes to ensure that the natural goodness of our products is preserved all the way.

High in energy, low in calories and great to taste – a perfect kick-start to your day!

Eat Healthy. Be Healthy. Indulge in the 8AM Lifestyle!  Stay tuned for further updates.